Case study
How Geocommerce migrated a large-scale Irish tiles and paving brand from Magento to Shopify — redesigning the complete storefront, building custom buying logic, and delivering a 40% increase in sales.
+40%
Increase in sales
2,000+
Products migrated
20+
PDP templates
SEO
Migration preserved
The challenge
Royale Stones was not a simple catalogue store. The business needed a Shopify experience capable of handling thousands of products, complex buying logic, and an offline-style purchase process — all while preserving organic search visibility during migration.
With 2,000+ products spanning outdoor paving, floor tiles, wall tiles, bathroom tiles, kitchen tiles, cladding, vanity units, pergolas, and more — the catalogue demanded robust navigation with filtering by type, colour, size, surface, effect, material, finish, suitability, thickness, and anti-slip grade. The storefront also required 20+ unique product page templates to handle different buying journeys across product categories.
Tiles and paving aren't bought like typical ecommerce products. The store needed to support multiple purchase units, calculators, and delivery scheduling.
Our role
Geocommerce handled the end-to-end migration from Magento to Shopify — including full website design, Shopify development, SEO migration, custom PDP development, and all custom buying functionality.
Complete Magento to Shopify migration — products, categories, customers, and content transferred to a modern scalable platform.
Complete storefront build with 20+ product templates, custom buying logic, and large-catalogue architecture on Shopify.
SEO transition support preserving product and category intent, protecting organic visibility, and ensuring discoverability on Shopify.
Product pages built around real tile buying behavior — SQM ordering, slab/pallet units, price per square metre, and wastage calculation.
Custom calculator allowing customers to enter wall/floor dimensions, calculate required SQM, add multiple surfaces, with automatic 10% wastage addition.
Advanced filtering by availability, price, size, colour, suitability, material, finish, shape, underfloor heating, anti-slip grade, brand, and more.
Collection & catalogue
For a catalogue of this size, product discovery was a major part of the project. The collection page supports deep filtering designed to handle a large and growing product range.
PDP experience
The PDP was designed to mirror the real-world buying process for tiles and paving — supporting multiple ordering methods, live calculations, and detailed product specifications within a conversion-focused layout.
Customers can order by SQM, by slab, by pallet, or by coverage — matching how trade and retail buyers actually purchase materials.
Enter wall or floor dimensions, calculate required SQM, add multiple walls/floors, and add calculated quantity to cart with automatic 10% wastage.
Product page price per square metre with dynamic calculation based on quantity, unit type, and wastage — giving buyers full cost clarity before checkout.
Sample product ordering support so customers can evaluate material quality, colour, and finish before committing to a full order.
Built-in delivery schedule system allowing customers to plan material arrival around their project timelines.
Each PDP includes product description, specifications, suitability details, shipping policy, damage/replacement guidance, and installation information.
"After moving from Magento to Shopify, Royale Stones achieved a 40% increase in sales — with a scalable storefront, advanced buying logic, and a conversion-focused customer journey."
— Geocommerce Project Team
Migration & technology
The migration preserved SEO equity while delivering a modern Shopify storefront with custom buying tools, advanced filtering, and scalable catalogue architecture — purpose-built for a tiles and paving business.
The result
Royale Stones is now a strong example of Geocommerce's ability to deliver complex Shopify migrations for large-catalogue brands with advanced buying requirements.
Post-migration sales increase driven by improved customer experience, better product discovery, and streamlined buying flows.
A modern Shopify storefront supporting 2,000+ products with advanced filtering, custom calculators, and flexible catalogue architecture.
Custom PDP functionality supporting SQM, slab, pallet, and coverage ordering with live price calculation and wastage management.
Planning a migration?
Geocommerce specializes in complex Shopify migrations for large-catalogue brands with advanced buying requirements and custom development needs.
