Platform Migration
Complete Magento to Shopify migration — products, categories, customers, and content transferred to a modern scalable platform.
Case study
Magento to Shopify Migration for Royale Stones
How Geocommerce migrated a large-scale Irish tiles and paving brand from Magento to Shopify — redesigning the complete storefront, building custom buying logic, and delivering a 40% increase in sales.
- Platform
- Magento → Shopify
- Industry
- Tiles & Paving
- Scope
- Full Migration
- Market
- Ireland
+40%
Increase in sales
2,000+
Products migrated
20+
PDP templates
SEO
Migration preserved
The challenge
Turning a Complex Offline Buying Process Into Clear Ecommerce
Royale Stones was not a simple catalogue store. The business needed a Shopify experience capable of handling thousands of products, complex buying logic, and an offline-style purchase process — all while preserving organic search visibility during migration.
Scale & Complexity
With 2,000+ products spanning outdoor paving, floor tiles, wall tiles, bathroom tiles, kitchen tiles, cladding, vanity units, pergolas, and more — the catalogue demanded robust navigation with filtering by type, colour, size, surface, effect, material, finish, suitability, thickness, and anti-slip grade. The storefront also required 20+ unique product page templates to handle different buying journeys across product categories.
Custom Buying Logic
Tiles and paving aren't bought like typical ecommerce products. The store needed to support multiple purchase units, calculators, and delivery scheduling.
- Magento to Shopify full platform migration
- SEO migration to protect organic visibility
- Complex product buying logic (SQM, slab, pallet, coverage)
- Product calculators and wastage calculation
- Delivery scheduling system
- Sample product ordering
- 20+ product page templates
- Large-catalogue collection filtering
Our role
Complete Migration, Redesign & Custom Development
Geocommerce handled the end-to-end migration from Magento to Shopify — including full website design, Shopify development, SEO migration, custom PDP development, and all custom buying functionality.
Full Shopify Development
Complete storefront build with 20+ product templates, custom buying logic, and large-catalogue architecture on Shopify.
SEO Migration
SEO transition support preserving product and category intent, protecting organic visibility, and ensuring discoverability on Shopify.
Custom PDP Development
Product pages built around real tile buying behavior — SQM ordering, slab/pallet units, price per square metre, and wastage calculation.
Tile Calculator
Custom calculator allowing customers to enter wall/floor dimensions, calculate required SQM, add multiple surfaces, with automatic 10% wastage addition.
Collection Filtering
Advanced filtering by availability, price, size, colour, suitability, material, finish, shape, underfloor heating, anti-slip grade, brand, and more.
Collection & catalogue
Advanced Filtering for a 2,000+ Product Catalogue
For a catalogue of this size, product discovery was a major part of the project. The collection page supports deep filtering designed to handle a large and growing product range.
- Filter by availability and price range
- Filter by unit size, colour, and shape
- Filter by suitability and material type
- Filter by finish and surface effect
- Filter by underfloor heating compatibility
- Filter by anti-slip grade and thickness
- Filter by brand and special features
- 1,109+ publicly listed products with scalable structure
PDP experience
Product Pages Built Around How Customers Actually Buy Tiles
The PDP was designed to mirror the real-world buying process for tiles and paving — supporting multiple ordering methods, live calculations, and detailed product specifications within a conversion-focused layout.
Multiple Order Units
Customers can order by SQM, by slab, by pallet, or by coverage — matching how trade and retail buyers actually purchase materials.
Tile Calculator
Enter wall or floor dimensions, calculate required SQM, add multiple walls/floors, and add calculated quantity to cart with automatic 10% wastage.
Live Price Calculation
Product page price per square metre with dynamic calculation based on quantity, unit type, and wastage — giving buyers full cost clarity before checkout.
Sample Ordering
Sample product ordering support so customers can evaluate material quality, colour, and finish before committing to a full order.
Delivery Scheduling
Built-in delivery schedule system allowing customers to plan material arrival around their project timelines.
Comprehensive Specifications
Each PDP includes product description, specifications, suitability details, shipping policy, damage/replacement guidance, and installation information.
"After moving from Magento to Shopify, Royale Stones achieved a 40% increase in sales — with a scalable storefront, advanced buying logic, and a conversion-focused customer journey."
— Geocommerce Project Team
Migration & technology
Full-Stack Magento to Shopify Migration
The migration preserved SEO equity while delivering a modern Shopify storefront with custom buying tools, advanced filtering, and scalable catalogue architecture — purpose-built for a tiles and paving business.
- Magento → Shopify
- SEO Migration
- Custom PDP Templates
- Tile Calculator
- SQM / Slab / Pallet Ordering
- Wastage Calculation
- Delivery Scheduling
- Sample Ordering
- Advanced Collection Filters
- Large-Catalogue Architecture
The result
40% Sales Increase After Shopify Migration
Royale Stones is now a strong example of Geocommerce's ability to deliver complex Shopify migrations for large-catalogue brands with advanced buying requirements.
40% Sales Growth
Post-migration sales increase driven by improved customer experience, better product discovery, and streamlined buying flows.
Scalable Storefront
A modern Shopify storefront supporting 2,000+ products with advanced filtering, custom calculators, and flexible catalogue architecture.
Advanced Buying Logic
Custom PDP functionality supporting SQM, slab, pallet, and coverage ordering with live price calculation and wastage management.
Planning a migration?
Let's Move Your Store to Shopify — The Right Way
Geocommerce specializes in complex Shopify migrations for large-catalogue brands with advanced buying requirements and custom development needs.