Custom Technical Search
Search logic centered on the values buyers actually know — including part number, power output and frame size — so technical products can be found without browsing dozens of categories.
Case study
Engineering a Smarter Technical Shopify Experience for MM Engineering Services
How Geocommerce structured a complex industrial catalogue around custom product search, a guided Motor Finder, technical metafields, and a Google Merchant Center feed built for specification-heavy products.
- Platform
- Shopify
- Industry
- Industrial Engineering
- Scope
- Search + Data + GMC
- Market
- UK / Global
Custom Search
Specification-led discovery
Motor Finder
Guided product selection
Metafields
Structured technical data
GMC Feed
Complex product mapping
The challenge
A Technical Catalogue That Could Not Be Treated Like Standard Ecommerce
Electric motor buyers often arrive with engineering requirements rather than a product name. Power, phase, RPM, frame size, efficiency, mounting and part number can all determine whether a motor is compatible.
Specification-Heavy Product Discovery
The storefront needed to help experienced engineers move quickly while also guiding buyers who only knew part of the specification. Conventional keyword search and a flat collection structure would leave too much work to the customer.
One Product Record, Many Commerce Uses
The same technical data also needed to support collection filters, the Motor Finder, product specifications and a structured Google Merchant Center feed without duplicating catalogue work.
- Search by part number, kW and frame size
- Filtering across power, phase, RPM, frame and mounting
- Guided Motor Finder for customers without an exact SKU
- Multiple Shopify metafields for technical attributes
- Consistent specification data across PDPs and collections
- Complex product and variant mapping for Google Merchant Center
Our role
Custom Search, Product Data Architecture & Feed Engineering
Geocommerce designed the Shopify product architecture around the way industrial buyers identify motors, then connected that structure to customer-facing discovery and external product feeds.
Guided Motor Finder
A step-by-step configurator narrows the catalogue through practical engineering questions, helping customers move from requirements to a suitable motor configuration.
Metafield Architecture
Structured Shopify metafields organize power, horsepower, phase, pole/RPM, frame size, efficiency, mounting, voltage and motor type in reusable product data.
Advanced Collection Filters
Technical attributes are exposed as collection filters so customers can progressively reduce a large catalogue to compatible products.
Complex GMC Feed
Structured Shopify data is transformed into a consistent Google Merchant Center feed, accounting for detailed product attributes and variant-level differences.
Scalable Catalogue Management
A single product-data model supports storefront search, filtering, product specifications and feed output, reducing duplicated catalogue maintenance.
Product data strategy
Making Shopify Understand Engineering Specifications
The project treats technical attributes as structured commerce data rather than descriptive copy, allowing the same values to drive multiple parts of the customer journey.
- Power output in kW and horsepower
- Single / three phase configuration
- Pole count and rated RPM
- IEC frame size and motor construction
- Efficiency rating and voltage
- Mounting configuration
- Part numbers and product identifiers
- Reusable attributes for feeds, filters and product pages
Search & Motor Finder
Product Discovery Designed Around Specifications
MM Engineering's catalogue lets buyers search using technical details such as part number, kW or frame size, while the guided Motor Finder provides a second path for customers who need help translating an application into a motor specification.
Start With What the Buyer Knows
Customers can begin with a part number, power requirement or frame size instead of needing an exact product title.
Narrow by Engineering Attributes
Specification filters progressively reduce the catalogue using characteristics such as power, phase, RPM, frame and mounting.
Guide Uncertain Buyers
The Motor Finder turns a technical purchasing decision into a sequence of manageable choices rather than exposing the full catalogue at once.
Surface Relevant Products
The journey moves customers toward a smaller, more relevant set of motors with technical specifications available for final validation.
Keep PDP Data Consistent
Structured metafields keep key specifications consistent between discovery, collection cards and detailed product pages.
Reuse the Same Data Externally
The underlying product model also supports Merchant Center output, reducing the gap between storefront data and advertising feeds.
"Complex engineering data underneath. A simpler buying experience on the surface."
— Geocommerce Project Team
Development approach
One Structured Product Model, Multiple Commerce Experiences
Instead of maintaining separate data for search, filters, product pages and advertising feeds, the build centralizes technical attributes in Shopify and reuses them across the commerce stack.
- Shopify
- Custom Search
- Motor Finder
- Product Metafields
- Technical Product Data
- Advanced Filtering
- Google Merchant Center
- Feed Engineering
- Variant Mapping
- Industrial Ecommerce
The result
A Shopify Store Built Around How Engineers Actually Buy
MM Engineering now has a product-discovery framework that handles technical complexity without forcing that complexity onto the customer, while giving the catalogue a scalable data foundation for merchandising and acquisition.
Faster Product Discovery
Specification-led search and filtering help customers move from engineering requirements to relevant products more efficiently.
Smarter Guided Selection
The Motor Finder creates an accessible path for customers who do not already know the exact motor or part number they need.
Scalable Product Data
Structured metafields and feed logic give MM Engineering a reusable product-data foundation for storefront experiences and Google Merchant Center.
Selling technical products?
Let's Simplify Your Complex Shopify Catalogue
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