Enterprise Shopify migration
Eight websites across Wix, WordPress, custom platforms and Shopify consolidated into one commerce destination — with thousands of articles, over 500 products, extensive customer and order histories, and business-critical integrations to consider. Based in Fresno, California, iLoveToCreate works with major U.S. retailers and distributes to more than 35 countries.
8 Websites
Consolidated on Shopify
500+ Products
Catalog migration
Thousands
Blog and content records
35+ Countries
Brand distribution reach
The challenge
Recognized by consumers among America's favorite craft brands, iLoveToCreate brings together familiar creative names including Tulip, Aleene's, COLORSHOT, Scribbles and Puffy Paint. Its digital presence spanned eight different brand websites and multiple platforms, each with unique URL patterns, content schemas, product catalogs and legacy customer and order data.
Established product pages, DIY guides and blog posts already had search visibility. Moving domains and restructuring URLs required deliberate redirect mapping, metadata planning and content parity checks to reduce unnecessary organic search disruption. No specific ranking outcome is claimed without verified Search Console data.
Thousands of tutorials and articles used different templates, image dimensions, videos and page structures. Product data, customer records and extensive historical orders also needed mapping to Shopify-compatible models without losing business context.
Our role
Geocommerce led the technical work of consolidating separate brand experiences into a consistent Shopify ecosystem, with SEO, catalog and content integrity, historical data and integration dependencies treated as core migration concerns.
Consolidated the legacy Wix, WordPress, Shopify and custom-site landscape into a single Shopify storefront and shared navigation architecture.
Approached URL mapping, redirects, metadata and internal links deliberately to protect existing product and editorial discoverability.
Adapted differing blog and tutorial structures into reusable layouts while accounting for formatting, image sizes, embedded video and complete content transfer.
Mapped more than 500 legacy product records into a standardized catalog with brand-aware organization and commerce-ready merchandising.
Handled large-scale customer and historical order migration requirements, including mapping, identity associations and reconciliation concerns.
Addressed the connections between Shopify, ERP workflows, Klaviyo and other services required to support ongoing commerce operations.
Migration strategy
The project combined a unified front-end architecture with behind-the-scenes migration planning. Instead of importing records indiscriminately, each source platform's data and presentation needs informed the consolidated model.
The new experience
The live storefront presents a family of creative brands under one shopping and inspiration experience. Visitors can browse by craft activity, discover step-by-step projects and shop across categories with a shared cart.
Shop across tie-dye, paints, adhesives and DIY essentials while retaining recognizable individual brand identities.
Find tutorials, techniques and educational content through a more consistent editorial experience.
Browse products from the brand family and move through a unified commerce journey rather than jumping among independent websites.
A centralized storefront provides a more maintainable foundation for merchandising, campaigns and future content improvements.
"Enterprise migration is about what you preserve, not just what you build: search equity, content, customer history and the business systems behind the storefront."
— Geocommerce Project Team
Technical approach
Every content type and legacy source required deliberate handling. The new structure favors reusable Shopify templates, brand-based discovery, careful data modeling and operational continuity.
The outcome
The transformation establishes a unified Shopify destination for products, content and brand discovery. The figures describe migration scope and the brand's distribution reach; they are not unverified conversion or SEO performance claims.
Multiple legacy destinations combined into one storefront where craft brands and activities are easier to discover together.
Shared article structures provide a manageable foundation for thousands of tutorials and editorial assets.
The consolidated environment supports centralized commerce workflows and integration planning around existing business systems.
Planning a complex migration?
Geocommerce helps established ecommerce brands consolidate legacy storefronts, plan SEO-sensitive migrations and move complex content and commerce data into Shopify.
